| Cognitive advantage for governments and businesses |

We have shown the value of scientifically robust, pragmatically applied behavioural solutions, in government and business, in 40 countries across the world.

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We use behavioural science, advanced analytics and engineering to help our institutions be more effective and our society be more resilient.

But in an age of instant reactions and identity politics, the challenge is not simply to nudge. It is to create enduring shifts in mindsets and culture.