Partners

  • Simon Ruda

    Simon was a founder, Board Director and Senior Director of the Behavioural Insights Team (widely known as the ‘Nudge Unit’), where he helped scale the organisation from 6 to 300 people before its sale; a Director in the Metropolitan Police Service; and a Managing Director at Teneo, advising FTSE 100 firms.

    In government, his roles have included the UK Prime Minister’s Strategy Unit, The Foreign and Commonwealth Office (UK), and as an Advisor to the Presidential Court of Abu Dhabi.

    Simon has advised governments in 35 countries worldwide and published numerous academic and journalistic articles. His non-executive roles include serving as Chairman of the Board of Trustees of a national policing charity and Executive Board member of a leading research institution at University College London.

    Email

  • Samuel Hanes

    Samuel was a founder and Senior Director of the Behavioural Insights Team. He was the team’s first economist and quantitative researcher; ran its economy, labour market and education practice in the UK for several years and established the Singapore office and led all projects in South East Asia from 2016. 

    Thereafter, he was Head of Economics for the South East Asian ride-hailing start-up, Grab, helping them achieve Decacorn status in 2019 ($10bn USD valuation); Chief Operating Officer for the innovation charity, Nesta; and Director of Performance at the Artificial Intelligence company, Faculty.

    Samuel has led some of the most ambitious and complicated behavioural science projects in the world – including a trial in UK job centres that affected hundreds of thousands; and the design of a driver incentive scheme at Grab worth over $100m USD.

    Email

Specialists

We work with true experts in their respective fields with whom we have collaborated for many years.

  • Prof Tom Kirchmaier

    Advanced Data Analytics + New Data Sources

    Tom is a Professor of Economics at LSE, Director of Policing and Crime at the Centre for Economic Performance and founder of Eagle AI. We work with Tom to measure the impact of our work using new data sources from satellite imagery and remote sensing.

  • Dr Ariella Kristal

    Managerial Decision-Making

    Ariella is currently a postdoctoral scholar at the UCLA Anderson School of Management, was formerly a postdoctoral scholar at Columbia Business School. Her PhD is in Organisational Behavior from Harvard Business School.

  • Greg Power OBE

    Institutional Governance

    Greg is Founder and Chair of Global Partners Governance, formerly a Special Advisor to UK Foreign Secretary Robin Cook, and author of Inside the Political Mind. He has advised governments on constitutional reform for 30 years. We work with Greg on cultural change within the public sector.

  • Lisa Judes

    User Insight

    Lisa has 20 years’ experience in brand strategy and user insight. As a Director at Mash and previously at Clear, she helped the largest consumer facing companies in the world understand their customers better. Also formerly insight strategist at 10 Downing Street.

  • Dr Antonio Silva

    Academic Methods in the Real World

    Antonio is Head of Social Cohesion at the Behavioural Insights Team and Senior Research Fellow at the University of Lisbon. We work with Antonio on using behavioural science methods in non-permissive, real world environments.